More than 200 business women leaders from across the globe convened in London for the 2nd WINTRADE Week Business Trade Summit held 25-29 September 2017. They were from a diverse range of sectors with a focus on International Trade.
WALK AWAY WITH AN ACTION PLAN
The convention program was focused on helping business women find and connect with the right trading partners. The event’s was to assist entrepreneurs harness their potential and find international opportunities. Also to provide a special report on how to deploy a business trading strategy.
Thursday 28 Sept Event schedule was held at RBS/NatWest Head office in London with over 100 business women in attendance, and great speaker line-up.
How to create your Export Strategy Ade Awokoya, Co-Founder East London Export Club, was invited to present on “How to create your Export Strategy”. His presentation focused on the advantages of exporting to get customers in new markets which lead business to grow and scaleup. Export sectors thriving include Creative & Media and Training & Education. The steps for an Export strategy include1. Define your Value Proposition 2. Explore your Export Market then you can Establish Business Operations. Please email firstname.lastname@example.org for a complimentary copy. Read more
Everything you need to know about a small Business Brexit
Great panel session “Everything you need to know about a small Business Brexit’ was hosted by Small Business Charter on 5 November at the QEII Conference Centre in Westminster, London. Welcome by Lord Young and expert panel moderated by Michelle Ovens MBE.
Lord Young started with an anecdote of how the salient interview job was about service pensions, at the start of his career in 1948. He then gave the antecedents of how he came into Commercial and Government service and his role as Secretary of State for Trade and Industry.
Lord Young made mention of his agreement with Jeremy Corbyn on the future need of a four day working week, with the Leisure & Entertainment industry to grow employment. He remarked on the changed business landscape and set the tone of the panel discussion by explaining that business would always face challenges which could be turned into opportunities.
Panel Discussion (L-R)
Neil Warwick OBE, Partner, Square One Law and National Portfolio Chair for Brexit Federation of Small Businesses (FSB) Richard Davies, SME Banking Director, TSB Michelle Ovens MBE,Director, peak b Ltd and Chair, Small Business Charter Emma Jones MBE, Founder, Enterprise Nation
Professor Mark Hart, Professor of Small Business and Entrepreneurship, Aston Business School and Deputy Director, Enterprise Research Centre
The panel moderation by Michelle Ovens MBE then drew out the salient points.
1. Present level of uncertainity was compounded by the issue of qualified staff and good practice, this mainly affects the Tourism and Hospitality sector. The UK Government has confirmed there will be no immediate changes to UK Employment and workplace rights post-Brexit. 2. Multinationals (each) have several contingency plans to manage Brexit but small Business should focus on just the two preferred options;
 No deal (Hard) Brexit and  Brexit with Backstops (kicked down the road!)
Since the ‘No deal’ option was more stringent this would also cover Option 2!! 3. The size of business and sector also matters and it’s the supply side chain which will be adversely effected. An example was given of manufacturing companies in the North East and Midlands who had taken action since the referendum results were anounced, by setting up subsidiaries in West & Eastern Euroope. 4. Small Business were also moving from Direct sales to Marketplaces on the major eCommerce portals, e.g Amazon and eBay to manage their fulfillment for UK & Overseas orders. 5. SMEs have the tendency to wait till the last minute to take the plunge and Enterprise Nation had been advocating for a government funded Brexit advisory service. 6. 20% of FSB members are Exporting using outsourcing , e.g freight forwarders while FSB helping lead private sector since mindset of business owners need to change. 7. Businesses that trade with the EU should take steps to understand the potential impact of Brexit on their export and import activities. 8. Unintended consequences of Brexit seems to be the stockpiling leads to poor cashflow which can negatively impact business performance.
Highlights from Audience Q & A: Tips given
1. Joint venture with EU partners
2. Focus on staff training and updating digital business skills
3. Good strategy would be to GoGlobal and explore non-EU markets.
4. Carry out supply chain mapping exercise and manage supplier contracts.
5. Understand impact of regulations and and develop strategy to mitigate risk.
6. Take practical short term steps to plan for contingencies & projections; consult your Bank early.
7. Look at ways if minimising disruption would be to sign up new contracts and widen scope of suppliers.
Startups that build great products can also struggle to sell to their target audience. Many tech startups burn a lot of resources using the wrong methods to sell their app or platform to large companies. It’s essential that startup founders understand how to sell tech and goglobal using key functions of Enterprise Sales to enable their companies goglobal.
Some key points are highlighted ;
Sell tech effectively
1. Sales needs courage, self-awareness so get a champion in your organisation to support you
2. Need to have genuiune enthusiasm for sales and persistence and have the ability to empathise and walk in the clients’ shoes.
3. The best sales person is fearless, honest, methodical articulate and resolute. Avoid categorising people, reach out on a human level and avoid sales robo-call.
4. Use networking, connect and find your customer pain. Ask how will tech relieve this? Give real world value and get to the person with clout.
5. Most effective sales person not only has the maturity, product knowledge, skillsets but essential to have a good handle on time management. Understand your sales cycle and practice. Read more
Date: 7 September 2017 8:30 – 12:30 GMT
Venue sponsor: A City Law Firm – 64 Clifton Street EC2A 4HB
Presentations: This is an expert led workshop: Ideation Workshop led by Daniel Tuitt Innovation Consultant Brand positioning by Jono Marcus Principal consultant, Tigercat How to create an Export Strategy by Ade Awokoya co-Founder, East London Export Club Legal Insights By George Masefield Senior Associate Solicitor, A City Law Firm
DIGITAL PLATFORMS: We explore the key drivers for digital solutions to international trade and the evolving support structures that aim to help businesses to grow internationally. Blog focus on digital export providers – Online resource, Brexit toolkit, Digital insight, Freight forwarder and Market place.
Going Global 2017 was held 17 & 18 May 2017 at Excel, London and was a magnet for export providers and business to engage in International Trade best practice and generate deals. We found this digital platforms at the epicentre of change.
Caroline Chicken is Partner at Startup Overseas & Going Global Live – www.startupoverseas.co.uk
Start Up Overseas is the definitive online resource to help you start or expand your business abroad. Use their website to source both information and service providers in over 60 countries.
The site includes Country Guides which give country specific information documenting the essential information needed to start or expand your business on foreign soil. Other sections include • Business Directory, • Ask the Expert, • Startup Overseas Forum, • Case Studies.