Startups that build great products can also struggle to sell to their target audience. Many tech startups burn a lot of resources using the wrong methods to sell their app or platform to large companies. It’s essential that startup founders understand how to sell tech and goglobal using key functions of Enterprise Sales to enable their companies goglobal.
Some key points are highlighted ;
Sell tech effectively
1. Sales needs courage, self-awareness so get a champion in your organisation to support you
2. Need to have genuiune enthusiasm for sales and persistence and have the ability to empathise and walk in the clients’ shoes.
3. The best sales person is fearless, honest, methodical articulate and resolute. Avoid categorising people, reach out on a human level and avoid sales robo-call.
4. Use networking, connect and find your customer pain. Ask how will tech relieve this? Give real world value and get to the person with clout.
5. Most effective sales person not only has the maturity, product knowledge, skillsets but essential to have a good handle on time management. Understand your sales cycle and practice. Read more
Date: 7 September 2017 8:30 – 12:30 GMT
Venue sponsor: A City Law Firm – 64 Clifton Street EC2A 4HB
Presentations: This is an expert led workshop: Ideation Workshop led by Daniel Tuitt Innovation Consultant Brand positioning by Jono Marcus Principal consultant, Tigercat How to create an Export Strategy by Ade Awokoya co-Founder, East London Export Club Legal Insights By George Masefield Senior Associate Solicitor, A City Law Firm
DIGITAL PLATFORMS: We explore the key drivers for digital solutions to international trade and the evolving support structures that aim to help businesses to grow internationally. Blog focus on digital export providers – Online resource, Brexit toolkit, Digital insight, Freight forwarder and Market place.
Going Global 2017 was held 17 & 18 May 2017 at Excel, London and was a magnet for export providers and business to engage in International Trade best practice and generate deals. We found this digital platforms at the epicentre of change.
Caroline Chicken is Partner at Startup Overseas & Going Global Live – www.startupoverseas.co.uk
Start Up Overseas is the definitive online resource to help you start or expand your business abroad. Use their website to source both information and service providers in over 60 countries.
The site includes Country Guides which give country specific information documenting the essential information needed to start or expand your business on foreign soil. Other sections include • Business Directory, • Ask the Expert, • Startup Overseas Forum, • Case Studies.
Disruptive Tech: The Rise of Fintech and Going Global with COBCOE Connect
The COBCOE Annual Conference 2017 was held 27th April at ICAEW, Moorgate Place, London.
It was an excellent half day event, with Speakers and Two Panels, which included a networking lunch.
This year’s annual conference explored the new digital business age and the evolving support structures that aim to help businesses to grow internationally. Paramount issue was about how British Chambers in Europe could support their membership and provide relevant alternative financial solutions to grow their business.
The event kicked off with Opening speech by David Thomas, Executive Chairman COBCOE, who gave the background to the period of uncertainty and the new economic landscape presented by Brexit. COBCOE has recognised the new challenge and has responded by also providing COBCOE Connect, an internet based marketplace to support Exports and Trade Mission challenges. Read more
London Business Academy (LonBA) held its Executive Launch. The theme “Scaleup and GoGlobal”, highlighted the prime objective of this Training Academy to support UK Small Business. LonBA is a collaboration between PBLink and East London Export Club. Event was hosted by Nick Howe, NatWest Regional Enterprise Manager at RBS, 250 Bishopsgate, London.
Ade Awokoya Co-Founder of East London Export Club was Moderator for both Panel session organised.
Session One : Scaleup and Grow and Session Two: Grow and GoGlobal
The event was aimed at established small and medium sized business (SME), that want to ‘Scale Up and GoGlobal’. A selected list of growth-oriented business seeking know-how, connections and inspiration were invited to learn from the Panel who are actively supporting UK companies to Scaleup and Grow. Read more