How to sell Tech and GoGlobal

How to sell tech and goglobal

Startups that build great products can also struggle to sell to their target audience. Many tech startups burn a lot of resources using the wrong methods to sell their app or platform to large companies. It’s essential that startup founders understand how to sell tech and goglobal using key functions of Enterprise Sales to enable their companies goglobal.

Some key points are highlighted ;

Sell tech effectively

1. Sales needs courage, self-awareness so get a champion in your organisation to support you
2. Need to have genuiune enthusiasm for sales and persistence and have the ability to empathise and walk in the clients’ shoes.
3. The best sales person is fearless, honest, methodical articulate and resolute. Avoid categorising people, reach out on a human level and avoid sales robo-call.
4. Use networking, connect and find your customer pain. Ask how will tech relieve this? Give real world value and get to the person with clout.
5. Most effective sales person not only has the maturity, product knowledge, skillsets but essential to have a good handle on time management. Understand your sales cycle and practice. Read more

How to innovate and go global with your business

This 1/2 day innovation workshop course is designed for Start-up founders, entrepreneurs and business professionals, who are looking for how to innovate and go global, grow into overseas markets and improve their branding strategy to increase sales.  Register here.

Date: 7 September 2017 8:30 – 12:30 GMT
Venue sponsor: A City Law Firm – 64 Clifton Street EC2A 4HB

First HALF

Presentations:       This is an expert led workshop:
Ideation Workshop led by Daniel Tuitt Innovation Consultant
Brand positioning by Jono Marcus Principal consultant, Tigercat
How to create an Export Strategy by Ade Awokoya co-Founder, East London Export Club
Legal Insights By George Masefield Senior Associate Solicitor, A City Law Firm

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Business Growth – Scaleup and GoGlobal

Ade Awokoya moderates ‘”Scale Up and GoGlobal” Panel session at LonBA Executive Launch – 8 March 2017

Business Growth – Scaleup and GoGlobal:

London Business Academy (LonBA) held its Executive Launch. The theme “Scaleup and GoGlobal”, highlighted the prime objective of this Training Academy to support UK Small Business. LonBA is a collaboration between PBLink and East London Export Club. Event was hosted by Nick Howe, NatWest Regional Enterprise Manager at RBS, 250 Bishopsgate, London.


Ade Awokoya Co-Founder of East London Export Club was Moderator for both Panel session organised.

Session One : Scaleup and Grow and  Session Two: Grow and GoGlobal

The event was aimed at established small and medium sized business (SME), that want to ‘Scale Up and GoGlobal’. A selected list of growth-oriented business seeking know-how, connections and inspiration were invited to learn from the Panel who are actively  supporting UK companies to Scaleup and Grow. Read more

2016 Polish Congress ScaleUp and Business Growth


2016 Polish Congress ScaleUp and Business Growth

Polish Congress summit to help foreign business executives.

Polish Business Link “PBLink” is the facilitator of the 2016 Congress of Polish entrepreneurs in London. Congress takes place annually with the inaugural event held in 2014 and 2016 Congress is the 3rd session with the current focus on business growth. It will have a stellar panel of Speakers who will expand on key principles of implementing business growth. Speakers will cover topics, based on their real-life case studies as entrepreneurs.

PBLink provides a forum for networking with diverse Entrepreneurs to get exclusive contacts, know-how and attractive discounts to help you grow your business. This is done through hosting monthly networking events in and outside the UK to help SME business grow on domestic and global markets. Read more

Startup2016 Export Adviser Zone

Startup2016 Export Adviser Zone

Ade Awokoya

This was simply an awesome event organised by Enterprise Nation and my thanks to the team for the invitation to the Startup2016 “Adviser Zone”. East London Export Club has had support and encouragement, since our launch a year ago, while the Club is a Pro-Member with benefits.

The Adviser zone was an all-day affair, while I took part in the afternoon session and held sessions with Startup attendees. I have profiled a case-study from one (half-hour) session on the day which explains how a Startup could have an International focus from inception.

For reasons of confidentiality, I have left out specifics, and an outline is presented below: Read more