Startups that build great products can also struggle to sell to their target audience. Many tech startups burn a lot of resources using the wrong methods to sell their app or platform to large companies. It’s essential that startup founders understand how to sell tech and goglobal using key functions of Enterprise Sales to enable their companies goglobal.
Some key points are highlighted ;
Sell tech effectively
Sales needs courage, self-awareness so get a champion in your organisation to support you
Need to have genuiune enthusiasm for sales and persistence and have the ability to empathise and walk in the clients’ shoes.
The best sales person is fearless, honest, methodical articulate and resolute. Avoid categorising people, reach out on a human level and avoid sales robo-call.
Use networking, connect and find your customer pain. Ask how will tech relieve this? Give real world value and get to the person with clout.
Most effective sales person not only has the maturity, product knowledge, skillsets but essential to have a good handle on time management. Understand your sales cycle and practice. Read more
Date: 7 September 2017 8:30 – 12:30 GMT
Venue sponsor: A City Law Firm – 64 Clifton Street EC2A 4HB
Presentations: This is an expert led workshop: Ideation Workshop led by Daniel Tuitt Innovation Consultant Brand positioning by Jono Marcus Principal consultant, Tigercat How to create an Export Strategy by Ade Awokoya co-Founder, East London Export Club Legal Insights By George Masefield Senior Associate Solicitor, A City Law Firm
London Business Academy (LonBA) held its Executive Launch. The theme “Scaleup and GoGlobal”, highlighted the prime objective of this Training Academy to support UK Small Business. LonBA is a collaboration between PBLink and East London Export Club. Event was hosted by Nick Howe, NatWest Regional Enterprise Manager at RBS, 250 Bishopsgate, London.
Ade Awokoya Co-Founder of East London Export Club was Moderator for both Panel session organised.
Session One : Scaleup and Grow and Session Two: Grow and GoGlobal
The event was aimed at established small and medium sized business (SME), that want to ‘Scale Up and GoGlobal’. A selected list of growth-oriented business seeking know-how, connections and inspiration were invited to learn from the Panel who are actively supporting UK companies to Scaleup and Grow. Read more
Urica Limited partnered with East London Export Club (ELEC) to host a Business Seminar evening to support UK Tech companies to export on an International platform. This was held 21 September 2016 at WeWork Chancery Lane, London.
Introduction by Ade Awokoya, Founder ELEC. The speakers were Mark Walker, London & Partners (L&P) and Wayne Morris, Urica Ltd with an expert panel included.
The event was to proffer a joined up view to export with Mark’s talk on “Go to Grow” and Wayne on “Export Finance”. The panel experts on Fintech were to explain how the technology was now the defacto platform for export payments. i.e. Urica payment system is actually based on fintech innovation. Read more
The UK has always been the global hub of International Trade with London at the epicentre. Tower bridge is an iconic symbol of London and the view from City Hall takes in the vantage of the Thames. It was the increased commercial development in the East End of London, in the 19th century, that led to a requirement for this Bridge.
Why East London?
East London has a tradition of international trade, with Docklands a major export hub before its destruction in the Second World War. However, the Legacy of the 2012 Olympics has provided a regeneration boost to business. The prime benefit has been the establishment of the Royal Docks Enterprise Zone, London’s next business district, creating a centre for global trade. Read more