Why not roll up your sleeves and step into the fray to seize the battle but alas I recall the Battle of Waterloo was won through strategy!
Fast forward and I am hosting an Export strategy event on 10th November at the British Library Business & IP Centre. So what brought this about-turn?
Simply reflection and looking at case studies of successful companies who have used the resources at the British Library to export and grow successfully.
Start from your comfort zone
First, clearly understand your position in your Home (UK) market to see where your best market niche is. It’s best to start with data – and if you’re a Startup, understand the basis behind your projections. It’s possible your approach could be export-ready at inception (after some testing). Otherwise, put in a solid foundation at home first.
Next, consider the EU zone and get systems and plans in place, then consolidate to go for non-EU markets. Emerging economies are most difficult and will need more resource.
The idea for the club
From my experience as a member of various Chambers of Commerce and the Institute of Export, I realised that there was no strong focus or support for small businesses in the export startup sector. This showed that there was a gap in the market for a business community built around the needs of exporters. Read more